Theatre videography consist of marketing videos, performance videos and highlight videos. Each happened at a different stage of a production.
Marketing videos helps to attract audience. Thus, they are usually at the beginning of the productions, before the performance start. They can be interview videos or short films that give a glimpse of the performance. Hence video like these must capture the attention of audience so as to create the impact.
Performance video are usually the actual performance or full dress rehearsals.
Testimonial videos used footages from performance videos to create reviews and boost last min sales. These are very powerful in creating visibility as they are a mix of actual testaments and exciting portions of the performance. However, such video have a very tight time constrain, thus can be tricky to create.
Theatre footages from Teh Spirits show by The Finger Players.
Lastly, highlight videos are short abstract of the video that will help to sell the show for future re-run .