Corporate Events Photography
Tuckys Photography categorises corporate events photography into 2 main types, Announcement events and Engagement events. Tuckys Photography has over 20 years in the industry. Specifically, the studio captures corporate events photography in Singapore for press releases and marketing. Here is the showcase of Tuckys Photography’s recent works.
1. Official Announcement and launches
Official Announcements and launch events mainly consist of the groundbreaking, official openings, product launches, etc. Such events aim at introducing new directions or reinforcing corporate identities to the shareholders and general public. These events aim to create a positive image with their growth and expansion. Thus they need images with positive energy to send to the international press.
An image says a thousand words. Hence there is a need to capture interesting images of interactions between the clients and the guests. International news media pick these images up easily for their stories on the event.
Official Opening Events Photography
Tuckys Photography captured the key moment of the opening ceremony. Specifically, the Minister and Managing Director unveiling the plaque.
Minister Teo was delivering a speech at the opening ceremony. Tuckys Photography managed to capture the exact moment when she looked towards the camera.
Opening Address by Clement Schwebig, Managing Director of Southeast Asia, Pacific and China. Instead of the usual close-up of the speaker, the photographer also catches a candid moment. In it, the guests-of-honour sit in the foreground.
Minister Teo on her office tour around the 2 level office with Mr. Clement, MD of WarnerMedia
Dr Koh and Mr Neo, CEO and President of Makino Asia touring the factory after the opening ceremony.
Dr Koh Poh Koon tested out the smart glasses during his tour in Makino Asia’s smart factory at Tuas.
Official Groundbreaking Event Photography
On top of the usual ceremony images, Tuckys Photography always tries to create more interesting event images for the press. You can see the image here.
Minister Chan and Steve Angel, Chairman and CEO of Linde in a discussions just before the groundbreaking ceremony began.
2. Engagement events
Engagement corporate events focus on the guests’ experience and interactions during the events. They consist of mainly workshops, exhibitions, performances, and parties.
MICE Events
Minister Heng Swee Kiat trying out the virtual reality display created by Idea Ink for MAS through the mobile device.
Minister Heng tried out the new method of information dissemination by scanning a QR code. This was at the MAS booth at Fintech 2019.
Arts Engagement Events Photography
The Arts House hosts this yearly literature event with the Singapore Book Council. It promotes local literature and supports local writers. In this series, Tuckys Photography captured the engagement of the readers browsing happily through the books on display.
The Last Chapter was the final production at the Substation before the art venue closed. In this type of engagement event, the studio tries to capture the artistic display which the lighting designer and organiser planned.
This BuySingLit event ran in 2020 at Pasir Panjang Power Station. There Tuckys Photography captured the ambience and the interior design of the venue. Engagement events style of photography also required ambience and interior on top of the usual people’s reactions.
Special Events
Samwoh CEO explains the innovations they are doing to the ministers, as Minister Heng inspects a sample.
Minister Heng Swee Kiat discussed the way forward with Mr Eric Soh, Samwoh CEO. Specifically, how the construction industry could move on during the pandemic.
What is corporate events photography?
Corporate events photography is a professional genre in its own right. Above all, it documents the actions and reactions of people at a gathering held for a specific purpose. Such actions can be interactions between the guests and hosts. They can also often be the reaction to the venues, the settings and the products on display.
Corporate events photography needs to cover What, Where, When, Who and How. The weight of each point depends on how the client uses the images. In other words, the purpose of the photography decides it.
A. What
Tuckys Photography focuses mainly on corporate events and provides photography and videography services for them. There are mainly 2 types of corporate events, announcement and engagement events. Announcement events can be official groundbreaking, opening events, new product or service launches, as such. Engagement events include meetings, incentive travel, conferences and exhibitions (MICE) and performances.
B Where
This states the venue of the events held. Such venues hold significance, especially for corporate events like official groundbreaking, opening events and incentives travel events.
C When
The timing of events is essential when there are settings, and decorations set specifically for the time of the event. Examples could be lighting for a nighttime performance.
D Who
This includes the corporation or organisation that creates the events. Hence the studio frames branding and related publicity material in the background, behind VIPs and guests
Usually, these also include the guest of honour, Ministers of the country, and senior leaders of the corporation. These are key personnel to take note of during the events. The interactions between them carry real significance. Consequently local and international media often request them for press releases. Such images inject life into the usual ceremonious corporate events.
E How
This point is usually the main highlight of corporate events photography. The interactions and actions during this phase can help to illustrate how successful the events are.
Capturing images that illustrate these points helps to create proper documentation of corporate events photography.
F Why
Next, comes the most important question: Why do the clients need photography services? These are the main reasons:
- Archival
- Public release in local and international media outlets
- Branding and marketing, through email, social media, brochures, etc
Tuckys Photography’s work focuses mainly on public releases, branding and marketing. Hence the studio takes a slightly different approach to corporate events photography. Tuckys Photography plans for visuals that the media will require and images the clients use on public media. First, the team works out the talking point the communications department wants to broadcast. Then the photographer captures the key moments that make the event look more interesting.
Check out Tuckys Photography’s events videography here!
Corporate events photography and videography services
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Event photography in Singapore for launches, openings and VIPs
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