Corporate Events Photography
We categorise corporate events photography into 2 main types, Announcement events and Engagement events. Tuckys Photography has over 20 years of experience in the industry capturing corporate events photography in Singapore for press release and marketing means. Here is the showcase of our recent works.
1. Official Announcement and launches
Official Announcements and launch events mainly consist of the groundbreaking, official openings, product launches, etc. Such events aim at introducing new directions or reinforcing corporate identities to the shareholders and general public. These events aim to create a positive image with their growth and expansion. Thus they will be required images with positive vibes to be sent to the international press.
An image says a thousand words. Hence there is a need to capture interesting images of interactions between the clients and the guests. These images can be easily picked up by international news media for their stories on the events.
Official Opening Events Photography
Official Groundbreaking Event Photography
2. Engagement events
Engagement corporate events focus on the guests’ experience and interactions during the events. They consist of mainly workshops, exhibitions, performances, and parties.
MICE Events
Arts Engagement Events Photography
Special Events
What is corporate events photography?
Corporate events photography is a professional genre of photography skills that focuses on the documentation of the actions and reactions of people at a particular gathering at a venue for a specific purpose. Such actions can be interactions between the guests and hosts. They can also often be the reaction to the venues, the settings and the products on display.
Corporate events photography needs to cover What, Where, When, Who and How. The importance of each point depends on how the images are used and what the purpose of the photography is for.
A. What
We focus mainly on corporate events and provide photography and videography services for them. There are mainly 2 types of corporate events, announcement and engagement events. Announcement events can be official groundbreaking, opening events, new product or service launches, as such. Engagement events include meetings, incentive travel, conferences and exhibitions (MICE) and performances.
B Where
This states the venue of the events held. Such venues hold significance, especially for corporate events like official groundbreaking, opening events and incentives travel events.
C When
The timing of events is essential when there are settings, and decorations set specifically for the time of the event. Examples could be lighting for a nighttime performance.
D Who
This includes the corporation or organisation that creates the events. Hence branding and related publicity material will be captured in the background with VIPs and guests
Usually, these also include the guest of honour, Ministers of the country, and senior leaders of the corporation. These are key personnel to take note of during the events. The interactions between them hold significance and are often requested by local and international media for press releases. Such images inject life into the usual ceremonious corporate events.
E How
This point is usually the main highlight of corporate events photography. The interactions and actions during this phase can help to illustrate how successful the events are.
Capturing images that illustrate these points helps to create proper documentation of corporate events photography.
F Why
Next, comes the most important question: Why do the clients need photography services? These are the main reasons:
- Archival
- Public release in local and international media outlets
- Branding and marketing, through email, social media, brochures, etc
Our works are mainly focused on public releases, branding and marketing. Hence our approach to corporate events photography is slightly different. We plan for visuals that the media will require and images the clients use on public media. We will try to understand the talking point or message that the communications department wants to broadcast out to the media or capture some key moments to make the events look more interesting.